In this episode, marketing, branding, and communication expert Barry LaBov shares:

* Differentiation as a Leadership Imperative: Barry explains why standing out is no longer optional and how clarity and purpose attract both customers and employees.

* Customer + Employee Experience Alignment: We explore why experience design must bridge these two audiences—and what happens when it doesn’t.

* Branding in Complex Times: Barry shares how companies can navigate challenging social and cultural landscapes while staying true to their core identity.

* The Power of Qualitative Data: He emphasizes listening deeply to customers and employees—and not waiting for perfect data to make meaningful change.

* From Music to Marketing: Barry connects his past as a touring musician with his work in branding, showing how creativity, practice, and connection underpin both disciplines.

 This episode blends personal discovery, industry insights, and leadership wisdom—perfect for anyone curious about experience design, branding, or how to meaningfully differentiate in a crowded marketplace.